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  • What happened to tenders for PR agencies in Ukraine?

    Once a year, my colleagues and I go to tender. We choose a well-known brand, an interesting task. Sometimes we win, sometimes we don’t, but we refresh the brain and measure the average temperature across the market. For 16 years in the communication business, I have participated in tenders in the Ukrainian and American markets. ...

  • Tenders – not to offer

    Tenders have been launched for the transparent selection of contractors. But for communications services such a mechanism is not effective, writes Marina Golub on MMR and offers an alternative t ...

  • Education – the basis of national security of society

    Marina Golub on Liga.net analyzes the reasons why Ukraine is among the countries with the lowest financial literacy. This situation can be changed with the help of communication tools and should be done by a child ...

  • There are no ways to attract customer flow for three pennies

    About the new trends in the digital communications segment and the old truths that are relevant to all forms of marketing, here are the summary GOLUBi GROUP of DGTL Marathon # 3, held in June 201 ...

  • Don’t be ambushed. How to respond to information attacks

    We warn all our clients who want to be known: publicity is not just a privilege. It is also a responsibility and a risk. A large number of people will be ready to listen to you as an authority. But your first mistake is that those who loved and praised you may start to hate ...

  • Start communicating not when conflict is in full swing, but when no penny has been invested in construction

    Most Ukrainian construction companies do not use communication tools. Because of this, they are at great risk of failing to implement their intended projects. How to build new buildings and avoid wars with activists and public protests – writes Marina Golub at Prope ...

  • “They made the language a political commodity. This is a crime against the people, ”- Pavlo Gritsenko

    In July 2019, the Law on Language came into force. Why, in the 28th year of Independence, the issue of language remains debatable? Is there at least one country in the world where the same national language is happening? About Language, Dematuration, Hungarian Expansion and Other Acute Language Issues – Interview with Marina Golub, Candidate ...

  • How to communicate with an audience over 60

    Marketing Media Review – about the need to create high-quality content for older audiences, by Marina Golub, founder of GOL ...

  • How to help a consumer buy real quality goods?

    Few companies in Ukraine are currently doing marketing research before entering the market. Even fewer companies open the results of research to the general public. We have such an example and this company is our client. Only Original, with the DDI Group, has investigated what Ukrainians know about counterfeit goods and how they are determined. ...

  • GOLUBi GROUP news

    GOLUBi GROUP has created a series of memes about communications in Ukraine. http://mmr.ua/show/golubi_group_vypustili_seriyu_memov_o_kommunikatsiyah_na_ukrainskom_rynke#237533081. ...

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